000 02380nam a2200217 4500
999 _c49941
_d49941
003 OSt
005 20180619160949.0
008 180619b ||||| |||| 00| 0 eng d
100 _aDas, Mukesh Ranjan
_931778
245 _aCompetency Identification of Salespersons Through Behavioral Event Interviews : Evidence from the Oil Industry
300 _a15-27 p.
520 _aCompetency studies for highly placed professionals have proliferated across the planet. However, published research papers with data to corroborate the predictive validity of identification of competencies for salespeople (the first link with the customer) is unexplored. Post deregulation onset of cut-throat competition in the oil industry of India makes a compelling case of such research. This paper aimed to identify the differentiating competency set for salespeople manning petrol pumps (retail outlets) using behavioral event interviews (BEIs). BEIs were conducted with 57 salespersons comprising 22 star and 35 average performers of best-performing retail outlets of fossil fuels of a fortune 500 company in Eastern Part of India during May 2015 - June 2016. Eight competencies were distilled from interviews and then sent to 15 industry experts for ranking these competencies independently. The concordance among 12 experts was found significant at the 1% level of significance. Ranking of competencies, as found in BEIs as per frequency of their appearance in interviews, and those given by experts were compared. There was an insignificant difference between the two, thus validating the findings of BEIs. Statistical analysis suggested that a set of four competencies comprising courteous behavior, honesty & integrity, service orientation, and punctuality were differentiating competencies for salespersons of oil industry in India. The findings can be leveraged for hiring, training, career progression, and compensating salespersons by the industry. The same methodology can be adopted to identify competencies of any role with high reliability.
653 _aBehavioral Event Interview (BEI)
653 _aCompetency
653 _a Concordance
653 _aSalespersons
700 _aPathak, Pramod
_931779
700 _a Singh, Saumya
_931780
773 0 _030328
_970714
_aGILANI, MEENAKSHI
_dGILANI MEENAKSHI NEW DELHI
_o5558776
_tPRABANDHAN
_z0975-2854
942 _2ddc
_cJA-ARTICLE