000			01607 a2200193 4500
999			_c50152 _d50152
008			180713b ||||| |||| 00| 0 eng d
020			_a978-1-25-909796-6
082			_a658.8/Hav
100			_aHavaldar, Krishna _932023
245			_aBusiness marketing
250			_a4
260			_aChennai _bMcGraw Hill Education (India) Private Limited _c2014
300			_axix, 608 _bPaper
505			_a1. The Nature of Business Marketing 2. Understanding Business Markets and Environment 3. Organisational Buying and Buying Behaviour 4. Buyer–Seller Relationship 5. Business Marketing Intelligence and Marketing Research 6. Segmenting, Targeting and Positioning in Business Marketing 7. Product and Brand Strategy 8. New Product Development and Marketing of Business Services 9. Business Marketing Channels and Market Logistics 10. Managing the Personal Selling Function 11. Business Marketing Communication 12. Pricing in Business Marketing 13. Planning, Implementation, and Control in Business Marketing 14. Business-to-Business (Industrial) Marketing through Electronic Commerce 15. International Business Marketing
520			_aThe 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses.
650			_aBusiness marketing _932024
942			_2ddc _cSC