000			01557 a2200169 4500
999			_c50236 _d50236
008			181102b ||||| |||| 00| 0 eng d
082			_a659.1/Twi
100			_aTwitchell, James B. _932360
245			_aAdcult USA: the trimph of advertising in american culture
260			_aNew York _bColumbia University Press _c1996
300			_axiii, 279 _bPaper
505			_aPreface 1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising 2. We Build Excitement: The Delivery of Adcult 3. Strong Enough for a Man but Made for a Woman: The Work of Adcult 4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy 5. Takes a Licking, but Keeps on Ticking: The Future of AdcultSelective Bibliography Index
520			_aTwitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme—just like advertising. Time Out, New York What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage,'writes Twitchell. 'If not, you call it tasteless.' Adweek Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion. Wired
650			_aAdvertising USA _932361
942			_2ddc _cBK