000			01626 a2200181 4500
999			_c50401 _d50401
008			181120b ||||| |||| 00| 0 eng d
020			_a978-0-75354-572-0
082			_a658.406/Com
100			_aComstock, Beth _932536
245			_aImagine it forward: courage, creativity, and the power of change
300			_axxv, 388 _bPaper
520			_aChange is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
650			_aImagination, _916586
650			_aChange Management, _932539
650			_aCreativity _932540
942			_2ddc _cBK