000 02214 a2200181 4500
999 _c50416
_d50416
008 181115b ||||| |||| 00| 0 eng d
020 _a9781633692688
082 _a658.4012/Gup
100 _aGutpa, Sunil
_932421
245 _aDriving digital strategy: a guide to reimagining your business
260 _aBoston, Massachusetts
_bHarvard Business Review Press
_c2018
300 _a266
_bHardbound
520 _aUBLICATION DATE: August 14, 2018 Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The "New York Times," formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In "Driving Digital Strategy," Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at "Fortune" 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, "Driving Digital Strategy" is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
650 _aDigital Strategy,
_932422
650 _aBusiness Strategy
_932423
942 _2ddc
_cBK