| 000 | 00449nam a2200145Ia 4500 | ||
|---|---|---|---|
| 100 | _aAnushree Bagwe | ||
| 250 | _aPG-16-3 | ||
| 500 | _aProf. Vijay Bhangale | ||
| 650 | _aHumour advertising, on consumer buying behaviour | ||
| 942 | _cPR | ||
| 245 | _aA study of influence of humour advertising on consumer buying behaviour | ||
| 260 |
_aMumbai _c43191 _bIES Management College and Research Centre |
||
| 082 | _aPG-Mar/16-18/4442370 | ||
| 300 | _eCD | ||
| 999 |
_c50705 _d50705 |
||