000			02361nam a2200181 4500
999			_c50912 _d50912
003			OSt
005			20190115121946.0
008			190115b ||||| |||| 00| 0 eng d
100			_aSwetha.P. A _932901
245			_aA Study On Investment Process In Homestay Business
300			_a48-56 p.
520			_aTourism in India accounts for 9.6 per cent of the GDP and is the 3rd largest foreign exchange earner for the country (as per IBEF Feb 2018), the mentioned statistics indicates investments prominence in the tourism sector. The Community investment is a new trend and making its own impact in the field of tourism sector, one such community investment is homestay. From various review of literature, it is found that; homestay have evolved as a major contributor in meeting the high demand of accommodation facility in the tourism industry, but homestay owners/managers/operators fails to manage their capital to meet the demand, since they are unaware of the systematic investment process and fail to assess the viability of investment. Also the existing literature has not covered the reasons for the failure of investment in their studies, hence the present study is focusing on investment process and also factors considered by homestay operators for their investment decision. To study the same, data is gathered through structured questionnaire from homestay operators of Kodagu district in the state of Karnataka, which has become a homestay hub in the last one decade. The factor analysis is used for analysing the data. From the study it is found that the main drive for homestay investment decision is revenue generation along with cost- benefit factors. Other than these monetary benefits it also has shown the non-monetary benefit such as environmental factors like location, booming business, spare time and optimum utilization of resources also plays a vital role in investment decision in homestay. Therefore, the study implies the process to be undergone to have a sustainable development by inculcating a sound investment process in homestay business.
653			_aCommunity investment
653			_atourism sector
700			_aSrinivas K T _932902
773	0		_029506 _972990 _aResearch Development Association, Jaipur _dJaipur Research Development Association, _o5559587 _tJOURNAL OF ACCOUNTING AND FINANCE
942			_2ddc _cJA-ARTICLE