000			01930 a2200229 4500
999			_c50920 _d50920
008			190205b ||||| |||| 00| 0 eng d
020			_a978-0-241-28826-9
082			_a658.4038/Lys
100			_aLyseggen, Jorn _932912
245			_aOutside insight: navigating a world drowning in data
260			_aUK _bPortfolio Penguin _c2017
300			_axix, 315 _bPaper
520			_aIs your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
650			_aData Mining, _933170
650			_aBusiness Intelligence, _933171
650			_aBig data, _933172
650			_aDecision Making, _933173
650			_aKnowldege Management, _933174
650			_aMarketing _933175
942			_2ddc _cBK