000			01658nam a22002537a 4500
999			_c50981 _d50981
003			OSt
005			20190123164114.0
008			190123b ||||| |||| 00| 0 eng d
100			_aKrishnakumar, M. _914258
245			_aFuture Apparel Buying Intention: Mediating Effect of Past Apparel Buying Behaviour and Past Apparel Buying Experience
300			_a737–755 p.
520			_aApparel buying behaviour is influenced by various factors like consumer attitude, store attributes, external factors, product attributes, etc. Besides, factors like the past apparel buying behaviour of the consumers and the past apparel buying experience may also have significant influence in the future apparel buying intention of apparel. This study aims at the effect of various factors on future apparel buying intention and also the mediating effect of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. The results showed that there were partial mediating effects of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. Based on the findings, managerial implications have been suggested for the apparel retailers.
653			_aApparel,
653			_aconsumer attitude,
653			_a store attributes,
653			_aexternal factors
653			_a product attributes,
653			_amediating effect,
653			_apast buying experience,
653			_apast buying behaviour
700			_a _932967
773	0		_029349 _970966 _aBANIK, ARINDAM _dNEW DELHI SAGE PUBLISHING PVT. LTD. _o5558944 _tGLOBAL BUSINESS REVIEW _x0972-1509
942			_2ddc _cJA-ARTICLE