000			01884 a2200169 4500
999			_c51019 _d51019
008			190222b ||||| |||| 00| 0 eng d
020			_a978-0-692-77506-6
082			_a658.8/Wue
100			_aWuebben, Jon _94643
245			_aFuture marketing: wining in the prosumer age
260			_aUSA _bContent Launch Press _c2017
300			_axii, 290 _bPaper
520			_aThe future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. Well-known marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you: *How cultural and technological shifts will impact the marketing practice *How content marketing and marketing technology will change *How to transition from brand messages to multi-sensory experiences *Why platforms will supplant brands for building an audience *Why Mega Trends will serve as signposts for connecting with your audience *What the world's foremost futurists are predicting for the next 15 years *Why the Prosumer will be the new customer *What the marketing practice will look like in the year 2021 & 2030 *How to plan whether you're an enterprise, agency, SMB or a local business Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!
650			_aMarketing management _933300
942			_2ddc _cBK