000			01640nam a22002297a 4500
999			_c51034 _d51034
003			OSt
005			20190130165326.0
008			190130b ||||| |||| 00| 0 eng d
100			_aSavita, Ubba _933113
245			_aDo Franchisor and Franchisee Really Perceive Alike? Evidence from Indian Education Sector
300			_a1379–1395 p.
520			_aFranchisor–franchisee relationship has received little attention in literature in Indian context. Attempts have been made to find out the difference in the perceptions of franchisor and franchisee regarding various relationship issues: cooperation, loyalty and relationship quality (trust, commitment and satisfaction). Reviews state that franchisors and franchisees often tend to work for their own interests and forget the mutual benefits they can give to each other. T-test was employed to test the differences in the perceptions of franchisors and franchisees included in the study. A significant gap was found in the perceptions of franchisee and franchisor regarding issues pivotal for their relationship in Indian education sector. This article infers that such gaps are detrimental towards their relationship. Thus, it also suggests how these perception gaps can be minimized so that the relationship works well.
653			_aFranchisor,
653			_afranchisee,
653			_acooperation,
653			_aloyalty
653			_atrust,
653			_acommitment and satisfaction
700			_aSharma, Shruti _933114
773	0		_029349 _973150 _aBANIK, ARINDAM _dNEW DELHI SAGE PUBLISHING PVT. LTD. _o5559630 _tGLOBAL BUSINESS REVIEW _x0972-1509
942			_2ddc _cJA-ARTICLE