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100 _aAmar Raju G.
_933145
245 _aDeterminants of Website Usability: Empirical Evidence from Tourism Sector in India
300 _a1640–1662 p.
520 _aWebsite usability has received decent empirical attention in recent academic literature. However, there are various website characteristics that might still influence the usability of websites. In this empirical exploration, we propose three such characteristics: speed with which websites respond to customer requests (i.e., website agility); the capability of websites to restore its operations in the face of a disruption (i.e., website resilience) and the capability of websites to retain the interests of customers and keep them engaged interactively (i.e., website attractiveness) as enablers of website usability based on dynamic capability extension of resource-based view. Further, we argue that website usability will influence electronic word of mouth (e-WOM) for those websites. We also explore if there is any influence of website agility and resilience on website attractiveness. Using customers as target respondents who have used websites mainly for travel and tourism purposes, we test for the proposed relationships through collecting survey data based on face-to-face interview. Partial least squares analysis of 285 survey responses suggests website agility attractiveness and resilience to be dominant enablers for website usability and website usability positively influences e-WOM.
653 _aWebsite usability,
653 _adynamic capability,
653 _ae-WOM,
653 _aagility,
653 _aresilience,
653 _aattractiveness
700 _aRoy, Souvik
_933146
700 _aMandal, Santanu
_933147
773 0 _029349
_973686
_aBANIK, ARINDAM
_dNEW DELHI SAGE PUBLISHING PVT. LTD.
_o5559802
_tGLOBAL BUSINESS REVIEW
_x0972-1509
942 _2ddc
_cJA-ARTICLE