000			01558nam a2200205 4500
999			_c51062 _d51062
003			OSt
005			20190228134850.0
008			190228b ||||| |||| 00| 0 eng d
100			_aNagar, Kamal _933304
245			_aAssessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions
300			_a1-12 pp
520			_aThe purpose of this research was to examine the influence of online retailer models on Indian consumer’s attitude towards retail websites and their purchase intentions. Using an online shopping scenario, a case study was conducted on 240 postgraduate marketing students at an Indian university to evaluate the effects of two online shopping website factors on the user’s attitude towards retail websites and their purchase intentions. The findings of the study suggest that players in the e-tailing business should increasingly move towards multi category purchase model to increase the purchase intentions of the consumers. They also need to constantly review and upgrade the services offered to ensure increased intentions to purchase. The findings can enable online retailers in India to explore and shape the Internet as the next big business opportunity.
653			_aMulti-product category
653			_aniche category
653			_ahybrid sites
653			_apurchase intentions
653			_aattitude towards retailing websites.
773	0		_050183 _972047 _aSage Publication _dNew Delhi Sage Publication _o5559095 _tIIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
942			_2ddc _cJA-ARTICLE