000			01821nam a2200229 4500
999			_c51073 _d51073
003			OSt
005			20190305124356.0
008			190305b ||||| |||| 00| 0 eng d
100			_aChavadi, Chandan Andanesh _933327
245			_aGhee with Glee: A Study of How Consumers Evaluate Product Packaging
300			_a100 -110 p.
520			_aThe main objective of this empirical study is to comprehend how consumers appraise product packaging. Three quality attributes of packaging – technical, functional and informational - and their influence on consumer satisfaction and loyalty were assessed. The study was conducted on Ghee product packaging, involving 199 family units, using four types of packaging. A total of 398 structured questionnaire was used to collect the data from both the moments (moment of purchase and after usage). Statistical tools such as ‘SPSS’ and ‘AMOS 20’were used to construct and evaluate the sequential chain of quality attributes, satisfaction and loyalty. The results identify the most and least valued quality attributes and what differences persist between the four types of ghee packaging. This study contributes to the body of knowledge in terms of consumers’ purchase experiences with regard to the packed ghee product. The present study provides empirical perspectives to marketing managers, product managers and ad agencies, besides throwing up business implications.
653			_aPackaging
653			_aTechnical Quality
653			_aFunctional Quality,
653			_a Informational Quality,
653			_aSatisfaction, Loyalty, SEM
700			_aVishwanatha, M R _933328
700			_aMubeen, Samiya _933329
773	0		_030632 _974008 _aRAINA, ROSHAN _dINDIAN INSTITUTE OF MANAGEMENT LUCKNOW _o5559935 _tMETAMORPHOSIS _z0972-6225
942			_2ddc _cJA-ARTICLE