000			01792nam a2200205 4500
999			_c51074 _d51074
003			OSt
005			20190305124947.0
008			190305b ||||| |||| 00| 0 eng d
100			_aSaji, T. G. _933330
245			_aBehavioural Intention to the Use of Mobile Banking in Kerala: An Application of Extended Classical Technology Acceptance Model
300			_a111-119 p.
520			_aThis research, using an extended version of classical technology acceptance model (TAM), investigates the factors influencing the adoption behaviour of mobile technology in banking. Survey data on 214 banking customers in Kerala were analysed under a structural equation modeling (SEM) framework and the results confirm the usefulness of TAM in predicting mobile banking adoption behaviour. The exogenous constructs from the original TAM, perceived usefulness (PU), and perceived ease of use (PEU) along with two additional constructs in the extended model, perceived credibility (PC) and perceived self-efficacy (PSE), emerged out as significant antecedents of the behavioural intention of customers, especially of an educated youth, towards the use of mobile technology in banking. Findings ultimately suggest that accurate and consistent identification of customers’ propensity to adopt technology banking provides strategic map to banks from emerging markets to grow in underserved markets, achieve omni-channel presence, and disrupt value chain components.
653			_aTechnology banking,
653			_aadoption behaviour
653			_atechnology acceptance model,
653			_astructural equation modeling
700			_aPaul, Deepa _933331
773	0		_030632 _974008 _aRAINA, ROSHAN _dINDIAN INSTITUTE OF MANAGEMENT LUCKNOW _o5559935 _tMETAMORPHOSIS _z0972-6225
942			_2ddc _cJA-ARTICLE