000			01280nam a2200229 4500
999			_c51196 _d51196
003			OSt
005			20190428150452.0
008			190428b ||||| |||| 00| 0 eng d
100			_aYadav, Chette Srinivas _933575
245			_aImpact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis.
300			_a34-45 p.
520			_aThe objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process
653			_aSocioeconomic factors
653			_aConsumer behavior
653			_aHealth insurance policies
653			_aDecision making
653			_aRegression analysis
653			_aHealth insurance _aIndia
700			_aSudhakar, A. _933576
773	0		_033027 _972335 _aMURTHY, E N _dHYDERABAD IUP PUBLICATION _o5559189 _tMANAGEMENT RESEARCH
942			_2ddc _cJA-ARTICLE