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999 _c51268
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008 130228b xxu||||| |||| 00| 0 eng d
100 _a Murthy, E. N
_97254
110 _aIUP Publication.
_931721
245 _aThe IUP Journal of Brand Management Vol 10(X)
_b2013
260 _bIUP PUBLICATION
_aHYDERABAD
300 _aAPROX 80
310 _aQUARTERLY
362 _aJULY 01ST 2012
500 _aINDIAN JOURNAL
653 _aBrand Management
653 _aMarketing
856 _uhttp://www.iupindia.in
942 _2ddc
_cBV
_s1