000			01432nam a2200217 4500
999			_c51406 _d51406
003			OSt
005			20190610171944.0
008			190610b ||||| |||| 00| 0 eng d
100			_a Mishra, Ashis _933666
245			_aRetail shopper empowerment: A consumer-centric measure for store performance
300			_a20-36 p.
520			_aIn this paper, we consider the classic multidimensional consumer empowerment construct and modify it for application in the retail business. We provide an empirical basis for the store strategy using retail shopper empowerment scores. We propose a measure of retail shopper empowerment with appropriate psychometric properties as a consumer-centric and nonfinancial performance metric. By using the retail shopper empowerment metric, the retailers would have an understanding of the consumer preferences regarding store experience. We posit that it is possible to improve customer experience and, in turn, the financial performance of the store by implementing and modifying the retail shopper empowerment framework.
653			_aRetail shopper empowerment
653			_aConsumer experience
653			_aNonfinancial performance measures
653			_aScale development
653			_aRetail strategy
700			_aVishvas, Radhika _933667
773	0		_026346 _974840 _aRAVI aNSHUMAN V. _dBANGOLRE IIM BANGALORE 2011 _o55510416 _tIIMB Management Review _x09793896
942			_2ddc _cJA-ARTICLE