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100 _aYatish Shetty
245 4 _aThe influence of customer brand identification on the brand loyalty of a hotel
250 _aPG-17-110
260 _aMumbai
260 _bIES Management College and Research Centre
260 _cApr-19
300 _eyes
500 _aProf. Ritu Sinha
650 _a"Brand loyalty, customer brand identification"
942 _cPR
999 _c51992
_d51992