000			02143nam a2200205 4500
999			_c52368 _d52368
003			OSt
005			20190806174400.0
008			190806b ||||| |||| 00| 0 eng d
100			_aRuchika _913574
245			_aUntapped Relationship between Employer Branding, Anticipatory Psychological Contract and Intent to Join
300			_a194–213 p.
520			_aIn the ever-changing business environment and fluctuating expectations of current generation from its employer, employer branding has become an important tool for organizations to establish themselves as the employer of choice amongst prospective employees. It is serving as the strategic tool for all the sectors to attract and retain the right pool of employees to gain strategic advantage and edge over competitors. The purpose of this article is to identify the dimensions of employer branding and its impact on the formation of anticipatory psychological contract (APC) and final intent of a candidate to join an organization. Using the qualitative data collected through semi-structured interviews from final year students of MCA and B.Tech., it provides an insight into how various dimensions of employer branding lead to the formation of APC and generates the final intent among the candidates to join an organization. It comprehensively analyzes the relationship between all three constructs, employer branding, APC and a candidate’s intent to join an organization in the form of a conceptual framework. The result reflects the direct relationship between employer branding and a candidate’s intent to join an organization and indirect relationship with APC as a mediator between the two. It also demonstrates the direct relationship between employer branding and APC. Managerial implications of the study are also discussed
653			_aEmployer branding
653			_aAnticipatory psychological contract
653			_a Intent to join
653			_aEmployer attractiveness
700			_aPrasad, Asha _934078
773	0		_029349 _974523 _aBANIK, ARINDAM _dNEW DELHI SAGE PUBLISHING PVT. LTD. _o55510282 _tGLOBAL BUSINESS REVIEW _x0972-1509
942			_2ddc _cJA-ARTICLE