000 02266nam a2200277 4500
999 _c52459
_d52459
003 OSt
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008 190820b ||||| |||| 00| 0 eng d
100 _aKhoury, Theodore A.
_934266
245 _aExperiential Learning, Bargaining Power, and Exclusivity in Technology Licensing
300 _a1193-1224 p.
520 _aLicensing has become the central form of interfirm technology transfer and commercialization in the market for inventions. However, despite the large representation and growth of this business model, the resolution of key contractual provisions is still regarded as idiosyncratic, and little is known about how experience with prior relationships or bargaining power position affects contract outcomes. In an attempt to further understand how these transactions unfold, we present and test a theoretical framework disentangling experience benefits and transaction costs associated with licensors’ prior involvement in out- versus in-licensing deals and how they affect the important, yet contentious, contractual provision of nonexclusivity. Drawing on transaction cost, experiential learning, and bargaining power theories, we develop new insights explaining when licensors are likely to realize nonexclusive contracts as a function of their prior licensing deals, and when bargaining power moderates the relationships between prior deals and nonexclusivity. Leveraging a 27-year sample of bioscience licensing transactions, this study reveals the dynamic tension between the benefits and transaction costs arising from prior interfirm collaborations, and how a firm’s history of collaborations, alongside its bargaining power position, influences contractual outcomes.
653 _aTransaction costs
653 _abargaining power
653 _aTechnology
653 _aLicensing
653 _aInterfirm alliances,
653 _aExperiential learning
653 _aNonexclusivity,
653 _aBioscience industry
653 _aPerspective taking
700 _aPleggenkuhle-Miles, Erin G.
_934267
700 _aWalter, Jorge
_934268
773 0 _029017
_974521
_aDEBORAH E. RUPP
_dWEST LAFAYETTE SAGE PUBLICATION 2012
_o55510280
_tJOURNAL OF MANAGEMENT
_x 0149-2063
942 _2ddc
_cJA-ARTICLE