000			01765nam a2200217 4500
999			_c52666 _d52666
003			OSt
005			20190924163445.0
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100			_aSiriwardana, Sajith _934737
245			_aWhat have they heard? Pre-visit Image of Sri Lanka as a Tourist Destination.
300			_a181 - 205 p.
520			_aNearly a decade has passed since the end of the civil-conflict which prevailed for 30-long years in Sri Lanka. Despite the evocative dark patches, tourism industry made a significant contribution to rebuild this nation during this period. However, efforts to answer even the most basic questions including, "How do tourists view Sri Lanka as a tourist destination?", have been noticeably inadequate. This paper thus, aims to explore the pre-visit destination image held by tourists regarding Sri Lanka and the role played by information sources in forming such a pre-visit image. Having conducted 25 semi-structured interviews with overseas tourists, who have not gained any travel exposure in Sri Lanka, the findings, derived from a thematic analysis, suggested that the respondents have a favourable pre-visit image, overall, towards the country. While word-of-mouth has been influential in forming such a favourable image, the government-maintained information sources were viewed in a supportive capacity. [ABSTRACT FROM AUTHOR]
653			_aTourism
653			_aTourist attractions
653			_aSemi-structured interviews
653			_aPost-Conflict Recovery
700			_aChaminda, J. W. Dushan _934738
700			_aRathnayake, Dilan _934739
773	0		_030848 _976907 _aMANIMALA, MATHEW J. ( EDITOR) _dAMDISA HYDRABAD _o55510879 _tSOUTH ASIAN JOURNAL OF MANAGEMENT _z0971-5421
942			_2ddc _cJA-ARTICLE