000			01703nam a22001817a 4500
999			_c52705 _d52705
008			191004b ||||| |||| 00| 0 eng d
020			_a978-0-19-807534-9
082			_a331.152/Sal/Sri
100			_aSalvatore, Dominick; Srivastava, Ravikesh _934807
245			_aManagerial economics: principles and worldwide applications
250			_a7
260			_aNew Delhi _bOxford University Press _c2013
300			_axxix, 707 _bPaperback
520			_aThis text uses the theory of the firm to integrate and link economic theory (microeconomics and macroeconomics), decision sciences (mathematical economics and econometrics), and the functional areas of business (accounting, finance, marketing, personnel or human resource management, and production) and shows how all of these topics are crucial components of managerial decision making. The text is divided into five parts-Part I examines the nature and scope of managerial economics, Part II analyses demand, Part III presents the theory and measurement. It covers the full range of optimization techniques used in managerial decision making. The book offers extensive end-chapter material in the form of the summary, discussion questions, problems, chapter appendixes along with appendix problems, supplementary readings, and Internet site addresses. This seventh edition includes new sections, new case studies, some of which are India based, and five new longer Indian integrated case studies. In addition, the existing case studies, supplementary readings, and Internet site addresses have been revised.
650			_aManagerial economics _934808
942			_2ddc _cBK