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100			_aAgarwal, Manish _934826
245			_aBabban Gona`s Agri-Franchising Model: Scaling up Challenges
300			_a55-75 p.
520			_aAfrica’s most populous country, Nigeria, is home to millions of smallholder farmers who, due to low economies of scale, have some of the lowest yields in the world, making subsistence farming unsustainable for them. This has led to large-scale unemployment, especially among the youth. Poverty, unemployment, and a rapidly growing population have made Nigeria a breeding ground for extremist organizations like the Boko Haram. Kola Masha through his for-profit social enterprise, Babban Gona, is taking this challenge head-on by creating an innovative agricultural franchise model which provides professional management and investment for grass-root level farmer groups. Babban Gona’s holistic end-to-end service delivery model has resulted in farmers reducing their input costs, increasing their yields, realizing a higher price for their produce, and more than tripling their incomes. Babban Gona also embeds into its model, a risk mitigating model, which helps to reduce risks and increases the confidence of its financiers. The organization has the audacious vision of transforming the lives of 1 million farmers by 2025. But, does the model support such levels of scalability?
653			_aSeven-Level Risk Mitigation System
653			_aDecentralized decision making
653			_aCentralization of marketing
653			_aMinimum Viable Product
700			_aSatish, D. _934827
773	0		_030430 _976973 _aMURTHY, E N _dIUP PUBLICATION HYDERABAD _o55510926 _tCASE FOLIO
942			_2ddc _cCSD