000			01701nam a2200193 4500
999			_c52723 _d52723
003			OSt
005			20191023134856.0
008			191022b ||||| |||| 00| 0 eng d
100			_aRashid, Abdul _934852
245			_aImpact of CSR Criteria and Sub-Criteria on Retailer Personality: A Study using AHP
300			_a52-64 p.
520			_aThe retail industry accounts for about 10% percent of the total GDP of India and the retail industry generates around 8% of the total employment. An objective of this study was to analyze the relative importance of different CSR criteria on retailer personality in organized retail. Data were gathered from experts through specially designed AHP questionnaire and analyzed using the pairwise comparison through AHP. Weights for three CSR criteria, that is, environmental responsibility, societal responsibility, and philanthropic activities were determined. Hierarchical structure was developed to depict the relative importance of each criterion and sub-criteria of CSR. The results revealed that criterion of societal responsibility of CSR had maximum impact on building retailer personality, while criterion of environmental responsibility had minimum impact. In sub criteria comparison, no selling of cigarettes and tobacco had maximum impact on retailer personality, while solar energy use had minimal impact. Implications and recommendations were suggested to retail managers.
653			_aCSR Dimensions
653			_aAnalytic Hierarchy Process
653			_aOrganized Retail
700			_aRokade, Varsha _934853
773	0		_030328 _973949 _aGILANI, MEENAKSHI _dGILANI MEENAKSHI NEW DELHI _o5559904 _tPRABANDHAN _z0975-2854
942			_2ddc _cJA-ARTICLE