000			01267nam a2200193 4500
999			_c52946 _d52946
003			OSt
005			20191125180517.0
008			191125b ||||| |||| 00| 0 eng d
100			_aDey, Trinankur _935118
245			_aDeterminants of Purchasing Selected FMCG Products in India: Evidence from Agartala City
300			_a42-57 p.
520			_aThe paper examined the factors of decision making while purchasing selected FMCG products in India. Data were collected from 256 FMCG consumers of Agartala city by using a structured questionnaire developed based on the earlier studies. Kendall's W was predominantly used to analyze the data. The study found that for most of the selected categories of FMCG products, the main decision making was based on availability of the products followed by freshness for non-packaged products (expiry, latest products, etc. for packaged products). Demographic factors were also found to be playing a dominant role in the purchase decisions of FMCG products.
653			_aFMCG
653			_aKendall’s W
653			_aPurchase.
700			_aSharma , L. S. _935119
773	0		_030302 _977322 _aGILANI, MEENAKSHI _dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI _o55511133 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cJA-ARTICLE