000 01417nam a22001697a 4500
999 _c52964
_d52964
003 OSt
005 20191128163929.0
008 191128b ||||| |||| 00| 0 eng d
100 _aPareek, Vandana
_935173
245 _aThe Relational Impact of Employee Satisfaction on Customer Satisfaction in Banking Industry: An Empirical Study
300 _a45-70 p.
520 _aThere have been differing opinions among researchers on the relationship between employee satisfaction and customer satisfaction. A few found strong correlation between the two constructs, while others found weak or no relationship. This paper aims at establishing a relation between employee satisfaction and customer satisfaction with reference to banking industry. The paper demonstrates empirically that customer satisfaction, which has been established as indispensable for business growth and sustainability, is actually impossible without satisfaction of employees who are the precious resource of the organization. The paper also guides the managers on the philosophy of 'employee comes first'. The linkage between employee and customer becomes all the more significant in service sector where customer-employee interaction is very high
653 _aCustomer satisfaction
653 _aBank customers
773 0 _030414
_977241
_aMURTHY, E N
_dIUP PUBLICATION HYDERABAD
_o55511068
_tBANK MANAGEMENT
_x0972-6918
942 _2ddc
_cJA-ARTICLE