000 00591nam a2200205Ia 4500
008 191206s9999 xx 000 0 und d
100 _aAakash Kanwar
245 0 _aStudy of below the line marketing campaigns and its impact on sales of future retail store formats
250 _aPG-17-81
260 _aMumbai
260 _b30-06-2018
260 _cIES Management College and Research Centre
300 _eyes
500 _aProf. Deepak Ganachari
650 _a campaigns
650 _a retail store
650 _a sales
650 _aBelow the line marketing
942 _cSUM-PRO
999 _c53102
_d53102