000			01630nam a2200181 4500
999			_c53217 _d53217
003			OSt
005			20191213134754.0
008			191213b ||||| |||| 00| 0 eng d
100			_aGorondutse, ,Abdullahi Hassan _935358
245			_aTesting the Effect of Business-level Strategy on Performance of Hotels
300			_a1141-1152 p.
520			_aThis study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in developed countries. For that reason, to explore our understanding in this area, the present study was conducted in the Nigerian hotel industry. The data were collected using a survey designed from 83 owners/managers of hotels in Kano, Northwest of Nigeria, using appropriate sampling techniques. The data were analysed with 58 valid responses using SPSS and partial least square (PLS) techniques. The findings indicate a surprising result that cost leadership is not statistically significant on performance. Moreover, the differentiation strategy is significantly related to hotels’ performance. Based on these findings, theoretical and practical implications and future research suggestions were discussed.
653			_aBusiness-level strategy
653			_aperformance, _ahotels, _atesting
700			_aHilman, Haim _935359
773	0		_029349 _977622 _aBANIK, ARINDAM _dNEW DELHI SAGE PUBLISHING PVT. LTD. _o55511230 _tGLOBAL BUSINESS REVIEW _x0972-1509
942			_2ddc _cJA-ARTICLE