000			02128nam a22002057a 4500
999			_c53243 _d53243
003			OSt
005			20191216163953.0
008			191216b ||||| |||| 00| 0 eng d
100			_aM, Selvakumar, _935433
245			_aIdentification of Factors Influencing Consumers thoughts on Green Marketing Practices: Application of Factor Analysis
300			_a274-285 p.
520			_aIn the modern scenario of globalization, it has become a competitive one to keep the consumers in fold and even keep our natural environment safe. Green marketing is a phenomenon which has developed in the modern market and has emerged as an important concept in India as in other parts of the developing and developed countries which is seen as an important strategy of facilitating sustainable development. A majority of organizations around the world are making an attempt to reduce the harmful impact of production processes on the climate and other environmental conditions. They have comprehensively utilized the word green in marketing campaigns in the form of green marketing, green supply chains, green retailing, green consumers, green products, etc. hence the businesses and the marketers are taking the indication and are going green for the betterment of the entire society. This study is to analyze the thoughts of consumers on green marketing practices in Virudhunagar district. The researcher has used the factor analysis to identify the factors influencing the thoughts of consumers towards green marketing practices. The result reveals that advertisement and media, environmental protection, recycling of waste, green buying behaviour and preference of green products are the most influencing variables towards green marketing practices in Virudhunagar district.
653			_aGreen marketing;
653			_aEnvironmental protection;
700			_aG., Ramesh Pandi, _935434
700			_aV. , Sathyalakshmi, . _935435
700			_aSiddique, Mohammed Abubakkar _935436
773	0		_031657 _977650 _aCHAKRAVORTY S K (EDITOR) _dMD PUBLICATIONS PVT. LTD NEW DELHI _o55511258 _tPRODUCTIVITY : _z0032-9924
942			_2ddc _cJA-ARTICLE