000			01670 a2200193 4500
999			_c53271 _d53271
008			200123b ||||| |||| 00| 0 eng d
020			_a978-0399-58137-3
082			_a658.827/Joh/37089 _b11137089
100			_aJohnson, Cynthia _935740
245			_aPlatform : the art and science of personal branding
260			_bLorena Jones Books _c2019 _aCalifornia
300			_a217 _bHardbound
520			_aThe indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
650			_aBranding, _935741
650			_aMarketing, _935742
650			_aSuccess in Business _935743
942			_2ddc _cBK