000			01335nam a2200217 4500
999			_c53310 _d53310
003			OSt
005			20200106150116.0
008			200106b ||||| |||| 00| 0 eng d
100			_aChakraborty, Barnali _935611
245			_aRestructuring Unilever
300			_a7-28 p.
440			_aCase Filio: The IUP Journal of Management Case Studies _pXIX (4) _935612
520			_a The case discusses a five-year long organisational restructuring exercise undertaken by Unilever, a leading global fast moving consumer goods (FMCG) company. It examines in detail the important elements of the restructuring programme named the 'Path to Growth Strategy'. The case focuses on the changes made with respect to the organisational structure, various Unilever businesses, branding strategies, operational processes and the supply chain management practices. Finally, it discusses the results of the restructuring exercise and examines the company's future prospects in the light of its falling share price and the sluggish growth of many of its leading brands.
653			_aUnilever
653			_aFMCG
653			_aorganizational structure
653			_abusinesses, branding strategies
700			_aDutta, Sanjib _935613
773	0		_030430 _977925 _aMURTHY, E N _dIUP PUBLICATION HYDERABAD _o55511286 _tCASE FOLIO
942			_2ddc _cCSD