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100			_aSahu; Benudhar _935616
245			_aCan Tencent Holdings Rebound from Its Fall?
300			_a28-47 p.
440			_aThe IUP Journal of Management Case Studies _v XIX (4). _935705
520			_aThe case is about the troubles faced by Tencent Holdings Limited (Tencent), once the most valuable company in China by market capitalization. Tencent, one of the world’s largest internet companies, had become the most powerful mobile ecosystem in China. It became the first Chinese technology company to join the elite US$500 billion market capital club, backed by its huge revenue from video games, advertising, and social media businesses. Climbing on the growth drivers, Tencent’s stock price reached its peak in January 2018, but investor sentiments soured after a series of troubles cropped up for the company including a drop in its profits and a regulatory crackdown on gaming in China. Additionally, Tencent’s growing debt position, massive investments, overseas marketing strategy, and trade war fears all contributed to the decline in its stock price value. Investors voiced doubts about the firm’s declining profit margins and its ability to keep innovating. Amid regulatory hurdles, the company went in for a strategic reorganization, took global expansion initiatives, and introduced anti-addiction measures to limit play time for vulnerable segments. Analysts were optimistic about Tencent’s future and hoped that its strong long-term growth prospects would help the company bounce back in the coming days. However, with competition growing in the market and some segments facing saturation, can Tencent maintain its stock price valuation?
653			_aGame monetization
653			_aSustainable earnings growth
653			_aPerpetuity Growth Method,
653			_aEBITDA Multiple Method
700			_aPerepu; Indu _935617
700			_aTripathy; Trilochan _935618
700			_aPurkayastha, Debapratim _935619
773	0		_030430 _977925 _aMURTHY, E N _dIUP PUBLICATION HYDERABAD _o55511286 _tCASE FOLIO
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