000			01788 a2200205 4500
003			OSt
005			20220119164632.0
008			220119b |||||||| |||| 00| 0 eng d
020			_a978-95-5388-251-8
082			_a615.068 _b38427
100			_aChaudhari , Gauri _936134
245			_aThe perfect pill: 10 steps to build a strong healthcare brand
260			_bSage Publications Pvt. Ltd _c2020 _aNew Delhi
300			_aix, 291 p. _bPaper
505			_a Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Acknowledgements -- It's Different in India -- Brands Bring Benefits -- Step 1: Know Your Brand -- Step 2: Define Market, Segment and Target -- Step 3: Customer Insight -- Step 4: Analyze Competition -- Step 5: Brand Value Proposition and Positioning -- Step 6: Brand Personality and Articulation -- Step 7: Brand Strategy -- Step 8: Communication and Creative Strategy -- Step 9: Media Strategy -- Step 10: Brand Measurement and Expansion -- About the Author
520			_a“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
650			_aBrand name products.
942			_2ddc _cBK _m38427
999			_c53544 _d53544