000			01908 a2200193 4500
003			OSt
005			20220121135215.0
008			220119b |||||||| |||| 00| 0 eng d
020			_a978-93-90976-70-6
082			_a615.068/Kha _b38428
100			_aKhandpekar, Manish _936135
245			_aHigh performance pharma brand management - a proven path to all the success and money you will ever need in the most elite job of the pharma industry
260			_c2021 _bBUUKS _aChennai
300			_axxix, 337 p. _bPaper
520			_aPharma Brand Manager is the most elite and high paying job in the Indian Pharma Industry. A Brand Manager is also called the brain of the organization. The job comes with Prestige, Style, Respect, Money and Privilege. This book is for: Current pharma brand managers and above who want to improve and progress in their career and command money. Learn advanced foundation skills/strategies on: professionalism, branding, communications, creativity, field, promotional inputs, differentiation, moving up, metrics, brand plan, NPD, customer, money skills, strategy, expenses, tactics, etc. The MBA student who wants to become a brand manager and wants to learn the ways to prepare for it. Those B.Pharm students who are not aware of this career option, and also those who want to become a Pharma Brand Manager, but have not planned for it yet. The B.Pharm /Science graduate who has joined as Professional Service Representative and wants to become a brand manager. It is the most exhaustive book you will ever need as a brand manager. It contains only true case studies that will help you build your career. This book is a must have as a desktop reference. It will guide you throughout your journey in Pharma Brand Management.
650			_aPharmaceutical Marketing
942			_2ddc _cBK
999			_c53545 _d53545