000			01805nam a22002177a 4500
003			OSt
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100			_aRoghayeh Teimourfamian Asl _938542
245			_aA Framework for Investigating Green Purchase Behavior with a Focus on Individually Perceived and Contextual Factors
300			_a94-111 p. _bPaper
520			_aThe role of individually perceived and contextual factors on green purchase behavior (GPB) with a focus on the dimensions of consumer perceived value has been evaluated in this research. The basis of the model is a stimuli–organism–response (SOR)1 framework, and the theory of planned behavior and the theory of consumption values have been combined. The research has been conducted on Iranian green consumers with green purchase experiences. It is an empirical study using the questionnaire survey method. Structural equation modelling (SEM) is utilized to measure the research framework. It has been revealed that individually perceived factors have more impact on GPB than contextual factors in this research. On the other hand, contextual factors do not affect the GPB of Iranian consumers. In addition, perceived social value had less effect on GPB than perceived emotional value. Therefore, the present study was likely proposed to fill the gap of previous studies, deprived of categorized factors affecting GPB focusing on internal and external approaches.
653			_aGreen purchase behavior
653			_aconsumer perceived value
653			_a individually perceived factors
653			_acontextual factors
653			_aSOR framework
700			_a Soheila Khoddami _938543
773	0		_054730 _982717 _o55513578 _tBusiness perspectives and research _x2278-5337
942			_2ddc _cJA-ARTICLE
999			_c54761 _d54761