000			01517nam a22002057a 4500
003			OSt
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100			_aMork̄unas, M. _938680
245			_aRevealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults.
300			_a102-111 p.
520			_aThe present study reveals differences in brand engagement, brand loyalty and brand evangelism among single or no parented young adults. It was found that persons who were raised without one or both parents for at least three years show higher emotional connectivity to brands compared to their counterparts from a control group. A widely recognized structural equation modelling technique—partial least squares method—has been applied in order to test the research hypotheses. Two Baltic States, namely, Lithuania and Latvia, served as an empirical basis of the study. The results of the research are relevant not only to business related disciplines, such as marketing and management, but also to other social sciences fields presuming the existence of more psychology-related differences among single or no parented persons.
653			_aBrand engagement,
653			_abrand loyalty,
653			_abrand evangelism,
653			_asingle-parented,
653			_ayoung adolescents
773	0		_050183 _982601 _aSage Publication _dNew Delhi Sage Publication _o55513474 _tIIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
942			_2ddc _cJA-ARTICLE
999			_c54811 _d54811