000			01512nam a22002057a 4500
003			OSt
005			20230930142802.0
008			230930b |||||||| |||| 00| 0 eng d
100			_aKuchi, S., _938691
245			_aValue-Creation Strategies for E-Commerce Businesses. IIM Kozhikode Society & Management
300			_a234-249 p.
520			_aStartups dream of becoming unicorns, but only a few make it to the top in the e-commerce space. Where should they look for value creation? This study develops a value creation matrix of e-commerce startups based on the Teece model and Value configurations and validates the same on 96 Indian e-commerce startups. E-commerce startups can locate themselves on this matrix and take appropriate steps to create value. The article validates the prescriptions of the Teece model and Value configuration as applied by Afuah and Tucci (2003) in the e-commerce context. The matrix developed in this study will be a helpful aid for the practitioners. Firms could use it to analyze their current offerings and build a suitable investor pitch. Investors can use the matrix to analyze a firm’s strategies and positioning in the e-commerce space.
653			_aE-Commerce business models,
653			_avalue configuration,
653			_aTeece model,
653			_avalue matrix
700			_aGupta, S. _932778
773	0		_050183 _982815 _aSage Publication _dNew Delhi Sage Publication _o55513677 _tIIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
942			_2ddc _cJA-ARTICLE
999			_c54818 _d54818