000			01376nam a2200181 4500
003			OSt
005			20240118121345.0
008			240118b |||||||| |||| 00| 0 eng d
022			_a2455-0132
100			_aManasvi Bari, Arunima Singh, N. Rajesh Kumar _938749
245			_aEffects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat
260			_aNew Delhi _bPublishing India Group _cJanuary 2023
300			_a29-35
520			_aNowadays, advertising is a beautiful way to advertise a product across the entire market. The current research investigates about the impacts of advertising on customer purchase decision in the Fast Moving Consumer Goods FMCG industry. In today’s society, consumers are the market’s ultimate ruler. Without customers, no enterprise can exist. The focus of a company’s efforts is on its customers and their satisfaction. This study aims to know the importance of an advertisement in customers’ minds. Also, it analyses the factors influencing consumer preferences and product choices regarding FMCG items.
650			_aAdvertisement, Consumer Behaviour, FMCG Products, Theoretical Framework, Buying Behaviour _938750
773	0		_054845 _983210 _dDelhi, India PublishingIndia.com January 2023 _o55513885 _tInternational Journal of Applied Marketing and Management _x2455-0132
942			_2ddc _cJ/P
999			_c54860 _d54860