000			01833nam a2200229 4500
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005			20240404131533.0
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022			_a2333-6080
100			_aSuey Chau, David Ko, E Pang, Yeung Po Lan _938803
245			_aEmpirical Studies: COA Effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market
260			_aUSA _bAmerican Research Institute for Policy Development _cJanuary 2023
300			_a41-61
520			_aThis study examines the effect of COA cues on consumers’ product evaluations and purchase intentions in the Hong Kong automobile market. Two factors, namely consumer product involvement and consumer patriotism, are considered as the interaction effect in the research. Using Germany and China as the COA cues, responses from 240 Hong Kong automobile owners were generated from two sets of questionnaires. The findings show that COA has a significant effect on consumers’ product evaluations and purchase intentions. However, with consumer product involvement and patriotism, consumers’ product evaluations will be affected while their purchase intentions remain unchanged. This research assists automobile makers to understand the relationship between COA and consumers’ product evaluations and purchase intentions in the domestic market. With the findings, automobile brands may formulate strategies in terms of the COA.
650			_aCountry of Assembly (C-O-A) _938804
650			_aConsumer product involvement _938805
650			_aConsumer patriotism _938806
650			_aProduct evaluation _938807
650			_aPurchase intention _98099
773	0		_053912 _982688 _aAmerican Research Institute _dAmerican Research Institute 2022 _o55513557 _tJournal of Marketing Management _z2333-6080
942			_2ddc _cJ/P
999			_c54892 _d54892