000			01216nam a22001817a 4500
003			OSt
005			20240404132127.0
008			240404b |||||||| |||| 00| 0 eng d
022			_a2333-6080
100			_aSuey Chau, David Ko, Yang Xueqi _938808
245			_aEmpirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist
260			_aUSA _bAmerican Research Institute for Policy Development _cJanuary 2023
300			_a62-75
520			_aWith the unstoppable trend of globalization and Mainland consumers‟ increasing purchasing power and demand in Hong Kong, there are more and more bi-national products in the Hong Kong market. This research aims to investigate the effect of COM and other variables that moderate the COM‟s effect on Mainland tourists. And the research will be conducted with data on consumers product involvement and their evaluation of and purchase intention toward luxury handbags of 2 brands made in two different countries - France and China.
650			_aLuxury marketing
773	0		_053912 _982688 _aAmerican Research Institute _dAmerican Research Institute 2022 _o55513557 _tJournal of Marketing Management _z2333-6080
942			_2ddc _cJ/P
999			_c54893 _d54893