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022			_a2333-6080
100			_aJung Kook Lee, & Yong Ki, Lee _938827
245			_aCustomers' perceived experiential value: Case of social commerce context
260			_aUSA _bAmerican Research Institute for Policy Development _cJanuary 2023
300			_a135-144
520			_aRecently, variety of mobile devices and services are being spread based on a smartphones and SC (Social Commerce). In particular, the SC services play an important role in building consumer's shopping experience as well as online shopping mall. Thus, this study examines the effect of perceived experiential value(utilitarian and hedonic value) on emotion, momory, and attitude and loyalty in SC context. In order to achieve these purposes, the author developed several hypotheses. The data was collected from 300 customers who have purchased the products services in SC and it will be analyzed with SPSS and AMOS
650			_aPerceived experiential value _938828
650			_aEmotion _938829
650			_aMemory
650			_aAttitude
650			_aLoyalty _938830
650			_aSocial commerce _938831
773	0		_053912 _982688 _aAmerican Research Institute _dAmerican Research Institute 2022 _o55513557 _tJournal of Marketing Management _z2333-6080
942			_2ddc _cJ/P
999			_c54899 _d54899