000			01767nam a22001577a 4500
003			OSt
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100			_aPham Ngoc Thu Trang, Bach Thanh Phong, Lucas Luy _938874
245			_aAn Investigation of the Factors Affecting Online Purchasing Behaviour: The Comparison Case Study of Group Purchasing Between Vietnam and China
300			_a1-11p
520			_aOver the past few decades, there has been a notable increase in various E-tailing industries and a change in customer purchasing habits. The value of online shopping in the UK and France has increased, with growth rates of 15.8% and 16.6%, respectively, in 2019. In Asia, Chinese internet transaction capacity rose from RMB 261 billion in 2009 to 523 billion RMB in the following year. Numerous studies have shown that online shopping is now a popular preference for many customers. Both China and Vietnam have a potentially lucrative online retail market for textiles, with younger Vietnamese customers showing a preference for purchasing such products online rather than in physical stores. However, there are significant cultural and attitudinal differences towards the online system between Chinese customers. While some companies have successfully integrated online retailing as the new business method, others have not been capable of adapting to this new challenge. This research aims to examine the factors influencing Vietnamese and Chinese consumers’ online purchasing behaviour.
653			_aOnline Retailing, Group Purchasing, Asia New Generation, New Behaviour
773	0		_054819 _983474 _dNew Delhi Publishing India Group 2023 _o55514107 _tInternational Journal on Customer Relations _x2320-7515
942			_2ddc _cJA-ARTICLE
999			_c54927 _d54927