000			01701nam a22001577a 4500
003			OSt
005			20240411170714.0
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100			_aRiktesh Srivastava | _938876
245			_aCultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses
300			_a21-28p
520			_aThis research delves into digital service acceptance in the UAE, scrutinising variables like digital technology adoption, customer engagement tactics and data-driven personalisation. Through arduous data analysis, these variables reveal significant positive impacts on both customer satisfaction and loyalty, emphasising the pivotal role of seamless integration and tailored communications in fostering customer contentment and allegiance. The study advocates for longitudinal research to capture evolving digital trends and behaviours, recognising the need for broader cultural representation in future investigations. The outcomes not only provide valuable insights into the dynamics of digital service acceptance but also underscore the importance of strategic digital integration and personalised engagement in building enduring customer loyalty. This research sets the stage for future investigations to deepen our understanding of evolving trends and further contribute to the dynamic landscape of digital service interactions.
653			_aCustomer Engagement Tactics, Customer Satisfaction, Data-Driven Personalisation, Digital Technology Adoption, Customer Loyalty
773	0		_054819 _983474 _dNew Delhi Publishing India Group 2023 _o55514107 _tInternational Journal on Customer Relations _x2320-7515
942			_2ddc _cJA-ARTICLE
999			_c54929 _d54929