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_aShaon Sen _938958 |
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| 245 | _aInfluence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework | ||
| 300 | _a62-79p | ||
| 653 | _aImpulse buying, consumer behavior, consumer research, consumer marketing, advertising, stimulus-organism-response model, cognitive motivations, affective motivations, impulsivity, external stimulus factors, situational stimulus factors | ||
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_030302 _983609 _aGILANI, MEENAKSHI _dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI _o55514212 _tINDIAN JOURNAL OF MARKETING |
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