000			01439nam a2200229 4500
003			OSt
005			20240816165517.0
008			240816b |||||||| |||| 00| 0 eng d
022			_a2394-9643
100			_aKristen DeTienne; Alice Alessandri; Whitney Evans _939110
245			_aCreating value through leveraging gender norms
260			_aNew Delhi _bSage Publications India _cMay 2024
300			_a30-58
520			_aThis article examines how blending both traditionally masculine and feminine traits in an organizational culture might create value for a company. The article examines workplace defaults and compares and contrasts masculine and feminine traits. Then, the results of an analysis of the research on how masculine defaults create and destroy value in organizations are examined. Next, the article presents the findings from research examining how masculine and feminine traits and behaviours can create and destroy value. Finally, the article examines the impact of hybrid or androgynous traits and behaviours and presents directions for future research.
650			_aOrganizational culture _939111
650			_aCulture gender _939112
650			_aGenger norms _939113
650			_aMasculine defaults _939114
650			_aFeminine defaults _939115
773	0		_053947 _983779 _aSage Journal Publication _dSage Journal Publication 2022 London _o55514339 _tJournal of Creating Value _z2394-9643
942			_2ddc _cJ/P
999			_c55063 _d55063