000			01463nam a2200229 4500
003			OSt
005			20240830132554.0
008			240830b |||||||| |||| 00| 0 eng d
022			_a2394-9643
100			_aMulyana Mulyana Tatiek Nurhayati Erlinda Ramadhani Permata Putri _939132
245			_aValue Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs
260			_aNew Delhi _bSage Publications India Pvt. Ltd., _cMay 2024
300			_a102-115
520			_aThis study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.
650			_aBusiness performance _97934
650			_aDigital marketing
650			_aMarket knowledge _939133
650			_aRelational capability _939134
650			_aValue creation agility _939135
773	0		_053947 _983779 _aSage Journal Publication _dSage Journal Publication 2022 London _o55514339 _tJournal of Creating Value _z2394-9643
942			_2ddc _cJ/P
999			_c55070 _d55070