| 000 | 01494nam a2200241 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240830133815.0 | ||
| 008 | 240830b |||||||| |||| 00| 0 eng d | ||
| 022 | _a2394-9643 | ||
| 100 |
_aMulyana Mulyana Tatiek Nurhayati Erlinda Ramadhani Permata Putri _939132 |
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| 245 | _aValue Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs | ||
| 260 |
_aNew Delhi _bSage Publications India Pvt. Ltd. _cMay 2024 |
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| 300 | _a115-129 | ||
| 520 | _aThis study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance. | ||
| 650 |
_aCongruence assessment _939136 |
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| 650 |
_aPathways of value _939137 |
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| 650 |
_aOptimism bias _939138 |
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| 650 |
_aValue creation _939131 |
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| 650 |
_aValue dynamics _939139 |
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| 650 |
_aValue realisation _939140 |
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| 773 | 0 |
_053947 _983779 _aSage Journal Publication _dSage Journal Publication 2022 London _o55514339 _tJournal of Creating Value _z2394-9643 |
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| 942 |
_2ddc _cJ/P |
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| 999 |
_c55071 _d55071 |
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