000			02242 a2200181 4500
008			241010b |||||||| |||| 00| 0 eng d
020			_a978-93-532-8212-7
082			_a658.4052/Cha _b38711
100			_aChaudhary, Prashant _939145
245			_aSelling and negotiation skills: A pragmatic approach
260			_aNew Delhi _bSage Publications India Pvt. Ltd., _c2019
300			_axxiii, 264p. _bPaperback
505			_aList of Figures. List of Tables. Preface. Acknowledgements 1. Selling: Fundamentals and Modern Practices 2. Selling Process: Journey towards Closing the Deal 3. Fundamental Concepts, Types and Conceptual Instruments of Negotiation 4. Styles, Strategies and Tactics of Negotiation 5. Negotiation Process – Journey towards Agreement, Consensus and Collaboration 6. Dealing with ‘Difficult’ People and Situations. Index.
520			_aThis book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment. The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and compatible with emerging business models and technologies. Businesses worldwide are adapting to changing consumer behaviour and focusing on more sustainable and future-ready selling and negotiation strategies. Richly illustrated with examples from diverse domains and real-life situations for an easy understanding of the subject, this book looks at strategies, tactics and styles for negotiation and the tools or technologies used for effectively selling; business cases and scenarios that illustrate the direct application of concepts, making the book practical, accessible and relevant and customer-centric selling and negotiation strategies, processes and approaches. A valuable companion for students, teachers, research scholars and professionals working in sales, business and management, this revised edition will also be of interest to those working in the areas of global business and trade, international affairs, marketing and economics.
650			_aSelling,Negotiation in business _939173
942			_2ddc _cBK
999			_c55075 _d55075