000			01859 a2200181 4500
008			241210b |||||||| |||| 00| 0 eng d
020			_a978-93-532-8212-7
082			_a658.4052/Cha _b38748
100			_aChaudhary, Prashant _939164
245			_aSelling and negotiation skills: A pragmatic approach
260			_aNew Delhi _bSage Publications India Pvt. Ltd., _c2019
300			_axx, 264+I-4 _bPaperback
520			_aIn today’s challenging business environment and transforming consumer behaviour, selling and negotiation skills are paramount in gaining competitive advantage and to drive success. This comprehensive yet concise book dwells upon these critical skills at large, covering the varied sales approaches and strategies along with negotiation styles and tactics. The text is interspersed with numerous illustrative examples from diverse real-life situations for an easy understanding of the subject. Written in a simple, lucid language and filled with essential tools and helpful tactics, Selling and Negotiation Skills: A Pragmatic Approach simplifies the whole negotiation process to achieve a win-win situation for everyone. The book’s practical and highly effective framework aims to help the readers harness the much-needed selling and negotiation skills to their advantage. Key Features: In this book, complex concepts have been elaborated through innovative examples, tables and schematic diagrams Illustrations from mythology, movie scenes and simulated role plays are included The book also includes caselets in each chapter; three major case studies from international affairs, diplomatic dialogues and war-based negotiations
650			_aSelling _939196
650			_aNegotiation in business
942			_cBK _2ddc
999			_c55107 _d55107